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WEBSITE | LOGO | BRANDING SYSTEM | SOCIAL MEDIA
PRINT & DIGITAL
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WEBSITE
BRANDING SYSTEM // SÃO PAULO FASHION WEEK
SPFW has been mentioned as the 5th largest Fashion Week in the world. Every edition has its own look and feel, just like a designers' collection. For their 41st edition, I created an identity that was packed with overlays and transparencies., and I focused on dramatic lines and image crops.
BRANDING SYSTEM // ERNEST G. WELCH SCHOOL OF ART & DESIGN
Located in the heart of Atlanta, GA, the Ernest G. Welch School of Art & Design is part of Georgia State University, which is the largest institution of higher learning in the University System of Georgia. I have the honor to create the School's first-ever branding system. The system consists of a mailer/poster about the School and is accompanied by a series of 11 posters (10 for each concentration and 1 containing a call of action), website identity. All of the photography in this material was originally produced by me, which was a thrill! After the completion of these materials, the President of the University requested that I designed a cover for the Graduation Catalog.
BRANDING SYSTEM // MAYOR DENNIS RAINES RE-ELECTION CAMPAIGN
The creative concept behind Mayor Raines's symbol was translated into a tri-dimensional triangle. The triangle represents his 3rd (and upcoming) term and is pointing forward, to the future. It is tri-dimensional to establish a connection between his third term and the building of the City's Downtown. I was the campaign manager and managed all marketing communications, graphics, and videos for his campaign, for social media
and print medium. After 2 1/2 months of campaigning, we had a reach of over 14,000 users on Facebook (the City has a population of about 25k).
