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WEBSITE | LOGO | BRANDING SYSTEM | SOCIAL MEDIA
PRINT & DIGITAL
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BRANDING SYSTEM // SÃO PAULO FASHION WEEK
SPFW has been mentioned as the 5th largest Fashion Week in the world. Every edition has its own look and feel, just like a designers' collection. For their 41st edition, I created an identity that was packed with overlays and transparencies., and I focused on dramatic lines and image crops.
BRANDING SYSTEM // ERNEST G. WELCH SCHOOL OF ART & DESIGN
Located in the heart of Atlanta, GA, the Ernest G. Welch School of Art & Design is part of Georgia State University, which is the largest institution of higher learning in the University System of Georgia. I have the honor to create the School's first-ever branding system. The system consists of a mailer/poster about the School and is accompanied by a series of 11 posters (10 for each concentration and 1 containing a call of action), website identity. All of the photography in this material was originally produced by me, which was a thrill! After the completion of these materials, the President of the University requested that I designed a cover for the Graduation Catalog.
BRANDING SYSTEM // MAYOR DENNIS RAINES RE-ELECTION CAMPAIGN
The creative concept behind Mayor Raines's symbol was translated into a tri-dimensional triangle. The triangle represents his 3rd (and upcoming) term and is pointing forward, to the future. It is tri-dimensional to establish a connection between his third term and the building of the City's Downtown. I was the campaign manager and managed all marketing communications, graphics, and videos for his campaign, for social media
and print medium. After 2 1/2 months of campaigning, we had a reach of over 14,000 users on Facebook (the City has a population of about 25k).
BRANDING SYSTEM // PRIME REALTY SC
Prime Realty serves the Upstate South Carolina. Their listings fall mainly into three categories: residential Luxury, residential properties, and Commercial. Because of their diversified target audiences, Prime needed collateral materials that would communicate efficiently to all three areas without looking disconnected from the main brand.
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